Producer Jerry Bruckheimer didn't only work with the legendary Michael Bay. He worked with other legends too, like Tony Scott and in the case of Con AirSimon West who directed the Rick Astley music video Never Gonna Give You Up. Yet probably due to it being the first collaboration of Bruckheimer and West ( because it is West's directorial debut when it comes to feature films ), Bruckheimer steered him a bit to copy a style of another director he worked with. Michael Bay.